Great news! Earlier this year, a pet food company based in Santiago, Chile, partnered with Longine to revamp the packaging for its classic line of dog food. This dog food bags customization primarily focused on the 20kg large-format dog food products. The packaging features a high-barrier composite structure, with the bag design, printing, and load-bearing capacity optimized to meet the specific requirements of supermarket retail channels.
The new dog food packaging bag has undergone comprehensive improvements in visual presentation, bag stability, and sealing performance, making it better suited for the long-term storage and transportation of large-format pet food. Currently, this batch of dog food packaging bags have been launched in the local market and is being used across multiple pet product sales channels.
Client Background and Packaging Requirements
This client has long supplied dog food products to local supermarket chains, pet supply stores, and wholesale channels. Its primary consumer base consists of households with medium to large dogs, making the 20kg large-format packaging its core product.
Previously, the client used standard woven bag composite packaging, but several significant issues gradually emerged during storage and transportation:
- Insufficient bag rigidity, leading to deformation when stacked
- Dull surface printing colors, resulting in low shelf visibility
- Occasional seal failure at heat-sealed edges during high-temperature transport
- Creases easily forming on the sides when lifting the large bags
- Minor moisture absorption after prolonged storage
As the client plans to expand distribution through supermarket channels, they sought to redesign the overall bags of dog food packaging structure while enhancing both the product’s visual appeal and packaging stability.
Following discussions, the client ultimately decided to adopt Longine’s high-barrier pet food packaging solution.
20kg High-Capacity Dog Food Bags with Octagonal Sealing
Based on the client’s product specifications and sales requirements, an octagonal-sealed flat-bottom bag structure was finalized, utilizing thickened composite materials.
- The custom order quantities include:
- 20,000 units of 20kg adult dog food bags
- 60,000 units of 10kg medium-sized dog food bags
- 40,000 units of 2kg trial-size bags
The large-format packaging features a glossy orange-yellow primary color scheme, complemented by blue and white brand typography. This design creates a striking visual presence on store shelves, aligning with South American market preferences for pet food packaging.
To enhance packaging stability, Longine implemented several detailed optimizations:
- A flat-bottom support structure was adopted to improve stability when standing upright
- Folded edges were added to both sides to increase filling capacity
- A wider heat-sealing area was implemented at the top to reduce the risk of tears during transport
- An abrasion-resistant composite layer was added to the bag body to minimize friction damage
- Food-grade PE material was used for the inner layer, suitable for long-term storage of dog food kibble
- The client specifically emphasized that the packaging must withstand long-term stacking of 20kg bags; therefore, the dog food storage bag thickness was increased, making it better suited for ocean freight and warehouse environments.
The packaging design better aligns with retail sales requirements
The client’s original packaging featured dark colors that were easily overshadowed by similar products on pet store shelves, so the overall visual style was redesigned.
The new dog food packaging bags feature a large area of high-saturation orange-yellow and incorporate an image of a Golden Retriever on the front, allowing consumers to quickly identify the dog food product. Additionally, the 20kg specification is clearly labeled at the bottom of the package, making it more suitable for supermarket displays.
During the design confirmation process, the client paid particular attention to the following details:
- Brand logo recognition from a distance
- Clarity of Spanish text layout
- Whether folding the large packaging affects the main visual
- Color accuracy under different lighting conditions
- Risk of misregistration in large solid color blocks
To ensure the final result met expectations, Longine conducted three rounds of print proofing and performed specialized color adjustments for the orange areas, resulting in a more consistent and uniform overall color scheme.
New Dog Food Packaging Bags Gain Wider Channel Recognition After Market Launch
Following production, this batch of dog food packaging was shipped to Chile via sea freight and quickly rolled out for sale in local retail channels.
The client reported that after the new packaging was launched, shelf display performance improved significantly compared to before, particularly noting that the 20kg large-format dog food bags were more effective at attracting consumer attention in large pet stores.
Additionally, the new flat-bottomed structure allowed for neater and more stable product stacking, reducing issues with packaging tipping over in warehouse storage areas.
After several months of sales, the client placed an additional order for packaging for the puppy food series and plans to continue developing packaging for cat food and pet treats.
For pet food brands, large-format packaging requires not only excellent visual appeal but also stable load-bearing capacity and sealing performance. Longine continues to provide increasingly professional customized packaging solutions for various pet food companies.
